• Eddie Rodriguez

An Alternative Business Model for an Alternative Therapy

Updated: Feb 18

People are looking for alternative therapies for pain, insomnia and anxiety for themselves and even sometimes their pets. Over the past several years, there have been changing perceptions about the use of CBD. Many people now recognize the health and wellness benefits that were previously met with uncertainty. Native Ceuticals is a CBD investment opportunity that is a licensed simple business model. It is an alternative to a typical franchising model. This means there are no franchise fees, royalties, expensive overhead or special equipment. Sounds intriguing, doesn’t it?


Native Ceuticals’ products are 100% natural, organic and non-GMO. They are trusted, pharma grade and have the highest concentration of Cannabinoids. Products include topicals, tinctures, ingestibles, a pet line, a bath line and more. Each Native Ceuticals location has an inviting retail store design with a relaxing environment. They also have a free online member program for those not able to get to the retail location.


The CBD industry is relatively new. In 2018, the Farm Bill passed. With this, the CBD market began to explode with the public. In early 2019, Native Ceuticals partnered with a CBD product formulator to create a trusted line of products. Also, in 2019, the company identified gaps in the CBD marketplace. In 2020, even with the pandemic, the company has had national expansion through their licensing a simple business model.


CBD Industry Facts:

  • CBD industry is expected to reach $20 Billion by 2024

  • It has a compound annual growth rate of 49%

  • CBD consumers are at an average of 40

  • CBD consumers have a higher education and are more likely than non-consumers to be employed full time.

Source: BDS Analytics


Native Ceuticals offers a turnkey CBD investment opportunity with the freedom to run your business the way you want without paying royalties. The target audience for products range from ages 21 to 85. In addition to the Business to Consumer (B2C) approach of selling online and in a retail store to the public, there are additional Business to Business (B2B) revenue streams by marketing to and partnering with chiropractors, fitness studios, gyms, wellness centers, spas and holistic medical practitioners. This makes this model very attractive to people who are ready to grow a business.


The ideal owner for Native Ceuticals is a very self-motivated person. The model can be owner-operator or semi-absentee, which means they can work in the business full-time or hire a manager to run the business while they stay engaged part-time. The ideal owner needs to have an entrepreneurial spirit and truly values outstanding customer service. No retail experience is needed. The company will train as to what you need to know and how to market.


Daily operations of the company are simple. Hourly employees working the retail operation receive hourly wages, can have flexible hours and the model requires minimal employees.


The territory for a Native Ceuticals business is 80,000 in population or 10 miles between locations. Retail locations are placed in areas with high foot traffic, such as shopping plazas, or near coffee shops and healthcare facilities. They are not in a stand-alone location. Retail locations range from 400-1500 square feet so no large overhead/rent payments. Territories are available in 46 states, so there are plenty of places to start your own store! Consider this great alternative business model and emerging brand for those looking to pursue business ownership and help people through alternative therapies.


About the Author

Eddie Rodriguez has been a successful entrepreneur/business owner for over 30 years, primarily in the Apparel industry. He's also owned a multi-unit fitness franchise and worked as a franchise consultant for the past six years. If you want to open a new business, his background and experience will serve you well. Contact Eddie at 305-460-9925 or at eddie@thefranchisetailor.com.

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